Amala Earth
Sr. Executive
Mar 2024 - Working
- Developed strategic solutions to optimize the checkout experience and introduced post-checkout, post-purchase journey, order fulfillment, and order return flow initiatives to enhance customer satisfaction and retention.
- Created a comprehensive Product Requirements Document (PRD) from scratch to measure key performance metrics and drive better value realization.
- Gathered qualitative and quantitative feedback from early adopters and deactivators of the order journey to identify motivations, pain points, and key insights, leading to three data-driven product roadmap recommendations..
- Developed centralized documentation of top-level quality evaluation metrics to standardize success measurement across release cycles, enhancing leadership's visibility into the quality & result of flow.